Welcome to Get Tempted

Problem Situation

At school, students often look for tasty and affordable dessert options during breaks. However, the products available are often limited in variety, poorly presented, or expensive. In response to this need, the group Get Tempted has decided to launch a small school-based dessert business that offers eye-catching, delicious treats at fair prices. Their challenge is to make their desserts such as strawberries and cream, chocolate-covered strawberries, spicy gummy candies, and wafer snacks stand out from other options, attract their peers, and generate income for future group projects. How can they make their desserts appealing, profitable, and sustainable within the school environment?